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A strong website is a mirror image of a business’ brand.

 

Brand … it’s a symbolic word with a power in and of itself. Your Brand represents your business! It is who you are, what you are, and what solution or products you provide all wrapped into symbolic form.

Brand recognition does not happen overnight. It takes time, patience, and skill. Branding is about accurately depicting your business consistently and efficiently regardless of the circumstance or platform. By this we mean your Brand should be consistent from service to service, product to product, label to label, and so on.

Why? Your business brand is your “face”. Brand is your logo, the font you employ, the color consistency in your marketing, the voice behind your descriptions, and the overall feel of your products and services.

Remember this acronym: CPU. A strong Brand is recognizable because of its Consistency, Persuasiveness, and Uniqueness.

The best websites are those that seamlessly represent their Brand.

What is your Brand?

Take a moment to ask yourself this question: Is your Brand “face” one and the same as what you depict on your Website? If your answer is no, that’s a red flag and we can help!

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As marketing and website experts, we get Brand. We’re here to help you make the transition and employ CPU throughout your website to support your business.

Contact us to learn more.

 

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