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ROI isn’t just about clicks, visits, and hard data.
Is it worth it? Our short answer is yes! But, the way we encourage business owners to measure website ROI goes beyond data.
We can measure a website all day, every day for clicks, visits, time spent on a page, a user’s navigation process … the data list goes on and on. But it isn’t all about the hard data.
One of the biggest ROI points of any website is the increase of knowledge, awareness, and interest in your products or services.
Strong and concise descriptions with powerful headings provide the ammunition a visitor needs to understand what you are, what you have to offer, and if the above meets their need or want.
Your website ROI:
- Brand awareness
- Product/service knowledge
- Hard data (visits, clicks, navigation, etc.)
Consider your website and take a good hard look at your content. Does that content accurately describe what your business is and what you do?
Nine times out of 10, a business’ website content could use a boost. And that content impacts both your ROI and SEO. Check out our recent blog post to Be in the Know When it Comes to SEO for details!
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Content updates generally take more time than you probably have to give, and that’s where we come in. We’ll tackle your ROI and write to improve brand awareness and the product/service knowledge available to visitors on your website.
We’re here for you. Contact us today.
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