Snap to it: Your Guide to Snapchat for Business

We may earn money or products from the companies mentioned in this post.

It has become overwhelmingly clear that Snapchat is the next “thing” when it comes to online branding and social media usage. This platform isn’t just for middle school aged kids anymore.

 

In fact, ComScore.com recently reported Snapchat’s use is rapidly growing among those age 25-34 and 35+. With over 100 million active users and 400 million snaps per day, the reach potential is incredible.

After considering the stats and looking at how I can better serve my clients, I came up with the top 3 reasons your company should be using Snapchat and my recommendations for using the platform to promote your brand.

  1. The user experience: Snapchat provides an interactive, fresh and engaging user experience that out performs Facebook, Twitter and Instagram alike. Quick snippets of information at your fingertips.
  2. Creativity is nearly endless: Snapchat is constantly evolving and brands that figure out how to engage their followers creatively (think 10-second snap interviews or behind the scenes and sneak peeks) get the biggest ROI. Get your audience’s attention and leave an impression.
  3. It’s on trend and on target: Snapchat is the place to reveal a new product or service and preview major events or milestones. Be consistent and leave them wanting more.

Here’s How:

  • Use Snapchat to produce daily stories that engage and excite. Stories only last 24 hours, so consider your message and your audience, be creative!
  • Use Snapchat to provide access to events in real-time. Provide authentic snaps before, during, and after an event to engage and inspire your audience.
  • Use Snapchat to share in-the-know content. Give out special information or perks to your Snapchat followers. Keep it intimate, keep it raw.

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Ultimately, to be successful in Social Media you have to spend time with your community, create purposeful and interesting content, add value, and ENGAGE. With Snapchat, you can hit all of the marks.

For more information about how we can help you build a Social Media strategy that will get results for your organization, please contact us.

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